Monday, August 19, 2013

Are we in control of our decisions?

A great Ted talk by Dan Ariely (who later wrote a book "Predictably Irrational"). Most people don’t know what they want unless they see it in context. So most of them ended up selected option #3 (which had identical pricing to #2). When The Economist removed option #2, 68% of people chose #1 and only 32% #3.



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