Saturday, April 13, 2013

3 types of factors which startups seek to learn to establish product-market fit

A good table outlining important factors that evolve through learning for startups as they seek to establish product-market fit.   This is from an article by Mark Leslie and Charles Holloway "The enterprise sales learning curve".

Product Development

Features and Functions
Interface to Existing Ecosystem
Ease of Installation
Value to Customers
Ease of Use
Suitability for Environment

Competitive Analysis
Market Segmentation
Marketing Messages
Proof of Value Proposition (ROI)
Collateral Materials
Advertising, shows and PR
Customer Success Cases
Across Market Segments
Across Channels

Channels of Distribution
Number and Type
Channel Support and Training
Sales Force
Sales Model
Sales Pitch
Training and Development
Lead Generation
Technical Support
Sales Stage



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We must should read this post to know about 3 types of factors. We should share information about this factors with others also by the help of superior papers and more useful ways. I really like that beneficent chart up there.

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