Here is a comprehensive list of PR submission sites for where you can submit your press release once it’s ready to go out into the world. View list.
4. How To Pitch A Reporter
An alternative to writing a press release is actually pitching a reporter directly. Here are some tips on getting you started using this approach:
Similar to finding journalists that you can build relationships with, explore bloggers in your category as well. These relationships can be more casual in nature. Many bloggers have great influence and reach.
You can connect with bloggers directly on email, by commenting on posts or on social media platforms like Twitter, Facebook, Instagram, Tumblr, Pinterest, etc. Once a relationship is established, you can send a heads up on a guest you are interviewing that they may be interested in tuning in to. If relevant, they may decide to blog about you to their audience. Better yet, invite them to come on our show and they will be sure to blog about it:)
For additional PR tips, Business Wire has an informative podcast called All Things Press Release that you can access here.