Thursday, July 7, 2011

Which LinkedIn connections matter?

There was an interesting study (can't remember where though?) about which of your LinkedIn connections are most useful for accomplishing your business objectives (getting a job, publishing an article in a magazine, helping debug a software program, etc.)
And the results were unexpected. You get the most use out of LinkedIn connections that you see maybe once every 6-12 months.
If you think about it, it actually makes sense. You've already learned a lot from the people you regularly hang out with. So if you want to expand your horizons, then reach out to people you just met once and don't remember very well anymore.

I am always puzzled when people I met once reach out to me and ask timidly if I could write them a recommendation or refer them to the job. The answer is - of course yes! I'd be happy to. And I am not doing it because I scratch their back, hoping they'd scratch mine. I am doing it because they understand that the real way to build your social network is not only to give to it but also to not be afraid to use it.



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